A Message From the Public Relations Committee:
In order to raise awareness of the counseling profession the American Counseling Association's new Public Service Announcement was aired on KELO TV throughout the week of Day on the Hill. KELO TV aired the PSA from January 22 to January 28th whenever they could fit it into their schedule. It was most likely shown after 10 pm. KELO TV graciously provided this air time free of charge. I hope some of you were able to see it.
The Public Relations committee and various SDCA members recently shot footage for three new commercials. We are once again working with KELO TV. The new commercials will be aired April 1st to April 19 on KELO and KCLO to coincide with Counseling Awareness Month. Keep your eye out for them.
PR Tips:
Remember to promote the profession whenever you get a chance and archive any media coverage. Here are some more tips to help you prepare for a successful interview.
Key Interview Techniques: Blocking & Bridging, Headlining
*Blocking
-Blocking means deftly avoiding an unwelcome or unproductive question. It may be a hostile or controversial question, an undesirable hypothetical situation or choice, or a request for information that you can't disclose, or simply something that doesn't pertain to your agenda during a brief interview.
*Bridging
-Taking the discussion from unfriendly to friendly territory by making a smooth transition from an undesirable question or topic to an area that fits your agenda
Blocking and Bridging are accomplished by using smooth connecting phrases: -"It's our policy not to discuss ________ specifically, but I can tell you..." -"I think what your really asking is..." -"That speaks to a bigger point..."
If you view every question as an opportunity to accomplish your agenda, you will be successful in conveying your positive message.
*Headlining
-Media interviews require that you state your conclusions, then follow up with the details as time allows.
-Headlining is similar to the "inverted pyramid" model that as been used in journalism for many years. Grab attention first.