A message from the Public Relations Committee: SDCA's three new commercials were aired on KELO and KCLO during the month of April. The message was similar to the previous commercials but the look was fresh and updated. I hope many of you had a chance to see one or all of them.
PUBLIC RELATIONS TIPS
Here are some simple reminders of what not to do when going through an interview.
Interview Don'ts
*Don't over answer. When you are satisfied with your reply, stop.
*Don't be afraid to pause. Taking a few seconds to think will seem much longer to you than to the reporter or audience, and will make you appear thoughtful and deliberate.
*Don't "fake" an answer if you don't know it. If appropriate, assure the reporter you will provide the needed facts in a timely manner, or refer him/her to another source.
*Don't assume the reporter knows more about your area than you do. Usually, the reverse is true.
*Don't assume the microphone, camera or tape recorder is off immediately before or after an interview. You are still "fair game". It's safest to consider your entire interaction "on the record".
*Don't allow yourself to be provoked. Keep cool.
*Don't lie to a reporter. EVER