Public Relations Tips
The last installment of Public Relations Tips gave you questions to consider when laying the basic groundwork to do a successful interview or article. Here are a few more important items.
Defining Your Agenda
*Message Points:
-Have a few concise thoughts, ideas, arguments and impression.
-Determined by the specific goal(s) of the interview.
-Determined by the specific target audience
Questions and Controversy
*You must think like a lawyer. No prosecutor would simply stand up, point at the defendant and say, "He's guilty. I rest my case." The prosecutor would bring in various types of proof-motive, witnesses, fingerprints, ect.-to back up the assertion.
*Anticipate questions and controversy - "If you dread it, you'll get it"
*Practice...Practice...Practice
The next installment of PR Tips will cover Key Interview Techniques: blocking, bridging and headlining.
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